Intel AI Video Campaigns
I wrote dozens of cost-effective videos to support Intel's AI marketing objectives. We forged a unique spot in the market that focused on Intel's inherent strengths of scalability and interoperability. They deliver quick hitting, value-driven copy that's dialed-in to the chief concerns of technology business decision makers.
Intel B2B AI campaign
As part of a larger brand push, we developed a campaign comprising multiple series of videos which highlight the key advantages of choosing Intel for AI. To maximize message saturation, we produced different length versions of each video which were employed in social posts, on banner ads, on the website, and in other channels. This is only part of an expansive campaign that involved writing dozens of scripts.
16:9 for preroll ads
1:1 for social ads
1:1 6 seconds for short social ads
Cloud AI analytics series
16:9 for preroll ads
1:1 for social ads
1:1 6 seconds for short social ads
Enterprise AI series
16:9 for preroll ads
1:1 for social ads
1:1 6 seconds for short social ads
Edge to cloud AI video
Intel Edge to cloud AI
Rather than highlighting a few key messages, this voice over driven video series went deeper into Intel's unique advantage for AI solutions and software developers. We then created multiple versions of each video to bring it to as many places as possible.