Asus Make Waves Campaign
Leading PC and electronics brand, Asus, came to us for a cost-effective campaign to launch their new line of premium Zenbook laptops. Inspired by the Zenbook's design details, I developed the Make Waves concept as a way to heroicize their audience and celebrate their ambition and creativity. The concept also incorporated an opportunity to donate to a worthy charity as part of the purchase.
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Make Waves campaign video
A purchase with purpose
WIth research indicating that our target audience wants their decisions to make a positive impact on the world, we integrated a giving campaign into the launch.
Giving campaign promotional video
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Tuning the campaign to the customer
To drive sales for the full range of Asus Zenbook models, we created banner ads and landing pages that were attuned to the lifestyle insights we uncovered for each of the buyer personas.
