Intel Cloud Solutions Videos
I helped Intel hold onto its edge in the ultra-competitive, ever-changing cloud solutions market. I concepted and wrote a variety of content that we attuned to the cloud buying process.
This required addressing the concerns of distinct but similar audiences, including non-technical business decision makers, expert IT professionals, and Intel's solution partners.
Conquer the cloud
To reach decision makers who aren't as focused on the technology, I conceived this unique visual approach. Partnering with an art director, I wrote a script and storyboard, and helped oversee video editing.
Cloud TV
Part of the Cloud TV program, this long format video allowed for in-depth discussions to bring out the details that expert audiences require. For this video, I researched cloud computing topics, prepared on-camera interview questions, and wrote the copy used in visuals for the video.
Cloud partner video
To accelerate sales, it's critical that Intel nurture relationships with solution developers who integrate Intel's technology. I supported a range of Intel's partners, producing content such as this cloud computing video. These brand agnostic videos were provided to partners, who could then add their own brand and messages.
