Seagate Holiday Campaign
Hard drives and holidays don't always go together, but we made the connection an energetic global holiday campaign. Partnering with a team of talented designers and brainstorming with the client, I helped develop a concept that showcased the power and versatility of their drives with an explosion of personality that speaks to the ambitious spirit of their buyers.
Seagate Spirit Animals
I wrote a multichannel campaign that celebrated Seagate’s ability to give creative pros and gamers the ultimate holiday gift: the space to explore, experiment, and be entertained.
To underscore the product's ability to inspire the target audience, we developed eye-catching guardian animal avatars like the IronWolf and FireCuda.
We brought the Seagate Spirit Animals to life across a range of digital placements, including banner ads and social.