Intel Technology Briefs
My work writing briefs for Intel took me deep into many different corners of technology and business: cybersecurity, VR, cloud services, and genomic analysis are just a few. Each brief distills hundreds of pages of product information and hours of expert interviews into something that an IT professional can read through while sipping their morning cup of coffee.
These briefs provide a critical link in the sales funnel between awareness and decision making, giving Intel's customers the confidence to move forward into a sales conversation.
Intel genomic analytics study
Intel and its healthcare technology partner had conducted a study which demonstrated Intel's advantages in genomic analysis. They had two distinct audiences: researchers and solution developers. I worked with them to create two briefs, a case study and a product brief, that used the same information but each with a different focus.
Genomic analysis case study
This brief was written and designed to reach healthcare researchers. It focuses on the scientific and research value revealed by the study.
Intel Xeon product brief
The product brief drew on the same content as the case study, however it was geared toward system architects and IT decision makers, and it focuses on the technology behind the results.
Intel partner briefs
I worked on many partner marketing initiatives with Intel. I collaborated directly with Intel experts and their solution partners to develop and create strategic content that drove sales for the partner and the integration of Intel's technology.
Mature stage cloud cost brief
This brief was part of a series that was used by Intel's cloud solution partners to start and further conversations with sales prospects. Each provides valuable insights into different stages of the cloud buying process.
Holoride VR brief
Exploring a unique application of Intel's technology, I supported Holoride, a solution partner, in driving interest in their mobile VR concept for entertainment venues.
Intel tech product briefs
Intel's primary source of revenue comes through large purchases by enterprise IT leaders, a group which does not prize brand loyalty very highly, if business outcomes are at stake.
These product briefs answer the most important questions that IT decision makers have, while contextualizing key features in terms of what helps customers get the results they need.
Intel Atom product brief
This brief addresses the concerns of industrial IT administrators, who are concerned with managing complex fleets of heterogeneous devices.
Intel Xeon product brief
With security and privacy identified as top concerns for enterprise IT customers, this brief focuses on the security advantages of Xeon.